Date: 2021
The Trend Showroom created in the city center on Bécsi Street, with its large glass storefront and continuous, high-ceilinged space, provided an excellent opportunity to represent progressive Italian and international furniture brands such as Boffi, Cappellini, Living Divani, and Matteograssi.
The professional background of the showroom was defined by the design strategy of architect-designer Piero Lissoni, with whom, in collaboration with brand owners and executives, a direct professional relationship was established. This partnership represented not only a professional experience but also a unique opportunity for achieving the project goals.
The glass-walled office gallery connected to the high-ceilinged space, as well as its counterpart, the visually open basement-level creative workshop with a glass ceiling, both ensured the authentic material representation and professional presentation of the design philosophy. The showroom’s active programs and presentations further strengthened this approach, directly connecting to the international design world.
